What We Do

Our Work

Sports Personalities

Who We Are


Line Up is a consultancy business specialising in the sports, entertainment and media sectors.

Line Up was formed in 2010 by David McHugh and Maeve Buckley.  In combining our talents, as well as our experience, commercial contacts and relationships, we have developed a compelling business proposition.

Line Up is based in Dublin, working throughout UK & Europe. We work directly with brands, governing bodies and rights holders, as well as on a project basis where relevant with other industry experts.


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Dave McHugh
Maeve Buckley

Tel   +353 (0) 86 2713321
 Tel  + 44 (0) 7838651110  /  +353 (0) 86 158 2725


20 Fitzwilliam Street Upper, Dublin 2


111 St Elmo Road, London W12 9DY


Latest News

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Line Up Sports Media Entertainment shared Leinster Rugby's photo.

Well done to Tadgh Tadhg Furlong on winning the Bank of Ireland Award for February/March #teamlineup
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Congratulations to Tadhg Furlong on being named Bank of Ireland Leinster Rugby Player of the Month for February/March!

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Line Up Sports Media Entertainment shared Volvo Round Ireland Yacht Race's event.

Great opportunity to come down and see a historic event in Wicklow in June!
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Volvo Round Ireland Yacht Race

Jun 18, 1:00pm

Volvo Round Ireland Yacht Race

Come along to Wicklow Town to watch some of the fastest yachts in the world start their race around Ireland. Anywhere from the Murrough Car park to the Light house, will have great views for the fami...

Line Up Sports Media Entertainment shared Rory McIlroy's Enjoy The Chase.

Rory McIlroy
Nearly that time of the year! Great piece of content from Nike and Rory McIlroy! #masters
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My journey to Augusta involved a lot of hard work behind the scenes. Nike produced this advert to capture my chase for the career grand slam. I hope you like it. #enjoythechase

Line Up Sports Media Entertainment shared SBS Cycling Central's video.

SBS Cycling Central
Tough fall for Caroline Ryan last night! seedy recovery! #brokencollarbone
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Incredible on-board view of a crash in the women's track world championship points race.



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