What We Do

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Who We Are


Line Up is a consultancy business specialising in the sports, entertainment and media sectors.

Line Up was formed in 2010 by David McHugh and Maeve Buckley.  In combining our talents, as well as our experience, commercial contacts and relationships, we have developed a compelling business proposition.

Line Up is based in Dublin, working throughout UK & Europe. We work directly with brands, governing bodies and rights holders, as well as on a project basis where relevant with other industry experts.


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Dave McHugh
Maeve Buckley

Tel   +353 (0) 86 2713321
 Tel  + 44 (0) 7838651110  /  +353 (0) 86 158 2725


20 Fitzwilliam Street Upper, Dublin 2


111 St Elmo Road, London W12 9DY


Latest News

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Line Up Sports Media Entertainment added 2 new photos.

We are delighted to announce the addition of our two newest athletes to the Line Up Sports team. Paul and Gary O'Donovan have excelled on and off the water for some time now, including the famous Silver medal from Rio and are about to embark on a busy season post Paul's final exams including the European & World Championships. We are delighted to be supporting the lads in their preparation for Tokyo 2020 and wish them all the very best for the upcoming season! Richard McElwee
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Line Up Sports Media Entertainment shared SKY Sport NZ's video.

SKY Sport NZ
And we thought schools rugby was getting serious in Ireland .. what do you reckon IrishRugby ?
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WATCH: When you've got your whole school behind you... Magic happens. Land Rover 1st XV Rugby returns this weekend! Don't miss out: www.sky.co.nz/rugby-channel

Siobhan Kearney, Iain Walker and 5 others like this

Conor GlennonGood Jesus!

3 days ago

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Line Up Sports Media Entertainment shared Boxing Ireland's photo.

Congratulations to our friend and former Line Up Sports athlete & colleague on this appointment as High Performance Director of the IABA Bernard Dunne- Great pro, performance focused and all the softs skills to mange this difficult landscape and deliver a program and system for medals! #highperformance #boxing IABA CLUB Development Darren O'Neill Brendan IrvineJoe X Julieann Ward
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Thoughts on Bernard Dunne being appointed the new High Performance Director for the IABA

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Line Up Sports Media Entertainment shared Volvo Cars Sailing's video.

Volvo Cars Sailing
Lovely piece of content with Volvo Cars and my friend, and sailing colleague Ian Walker and the impact of sailing in his life! #volvooceanrace
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There are two sides to every athletes life. We caught up with Volvo Ocean Race winner and father Ian Walker MBE.

Line Up Sports Media Entertainment shared The New Ross Standard's photo.

Local hero @tadghfurlong #newross #sunnysoutheast #teamlineup
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Roar of the Tadhg-er! We mark Campile man Tadhg Furlong's selection for the British and Irish Lions squad. Check out pictures of the rugby star from his time in national school in this week's Standard...

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Line Up Sports Media Entertainment shared Rugby Players IRE's Pat Lam - #TackleYourFeelings.

Rugby Players IRE
Mental Health awareness thanks to Pat Lam and Rugby Players IRE #important
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"Be conscious, be present and connect" #TackleYourFeelings

Line Up Sports Media Entertainment shared Leinster Rugby's photo.

What can I say! Been great to share this journey with such a gentleman! Bright future ahead for Mike and we wish him all the best! #teamlineup #thanksRossy
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Mike Ross: "I’ll miss the camaraderie of the dressing room and the roar of the fans when running out in the RDS Arena or in the Aviva Stadium, but unfortunately you can’t play forever. Going forwa...

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