What We Do

Our Work

Sports Personalities

Who We Are


Line Up is a consultancy business specialising in the sports, entertainment and media sectors.

Line Up was formed in 2010 by David McHugh and Maeve Buckley.  In combining our talents, as well as our experience, commercial contacts and relationships, we have developed a compelling business proposition.

Line Up is based in Dublin, working throughout UK & Europe. We work directly with brands, governing bodies and rights holders, as well as on a project basis where relevant with other industry experts.


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Dave McHugh
Maeve Buckley

Tel   +353 (0) 86 2713321
 Tel  + 44 (0) 7838651110  /  +353 (0) 86 158 2725


20 Fitzwilliam Street Upper, Dublin 2


111 St Elmo Road, London W12 9DY


Latest News

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Line Up Sports Media Entertainment shared Aer Lingus's video.

Aer Lingus
Great piece of content from our friends at Aer Lingus with Rob, Robbie, Timmy & Conor! www.facebook.com/aerlingus/videos/vb.356935764395976/918573831565497/?type=2&theater
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Let's bring #HomeAdvantage wherever we play.

Line Up Sports Media Entertainment added 2 new photos.

Great to have Jenny Murphy and David Wallace along side Derval and Roz launching Aviva's new Move your Met!
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Line Up Sports Media Entertainment added 4 new photos.

David Wallace, former Irish international rugby player, Laura Woods, TV3 presenter, Matt Cooper, Today FM’s The Last Word presenter and Melanie Nocher, retired Olympic swimmer were on hand today to launch Swim Ireland’s third ‘Swim for a Mile Challenge.’
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Line Up Sports Media Entertainment shared Leinster Rugby's photo.

Delighted that Sean has committed his future to Leinster & Ireland! A Merry Christmas for sure!
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Sean O'Brien has signed a new three year deal. MORE: bit.ly/1NJtuIS

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Line Up Sports Media Entertainment shared Coleman Financial Planning's post.

Thanks to Daragh Coleman and Coleman Financial Planning for educating the HP athletes at the Institute of Sport this week!
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Great to present today to current and future Irish Olympians at the Financial Planning & Tax workshop. Thanks to LineUp Sports and Bainbridge Tax Consulting for their involvement too

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