What We Do

Our Work

Sports Personalities

Who We Are


Line Up is a consultancy business specialising in the sports, entertainment and media sectors.

Line Up was formed in 2010 by David McHugh and Maeve Buckley.  In combining our talents, as well as our experience, commercial contacts and relationships, we have developed a compelling business proposition.

Line Up is based in Dublin, working throughout UK & Europe. We work directly with brands, governing bodies and rights holders, as well as on a project basis where relevant with other industry experts.


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Dave McHugh
Maeve Buckley

Tel   +353 (0) 86 2713321
 Tel  + 44 (0) 7838651110  /  +353 (0) 86 158 2725


20 Fitzwilliam Street Upper, Dublin 2


111 St Elmo Road, London W12 9DY


Latest News

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Line Up Sports Media Entertainment shared RTÉ Sport's video.

RTÉ Sport
Gary and Paul in tomorrow's Semi final! Chatting with David Gillick RTÉ Sport #teamlineup
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Alas, it’s pasta and rice on the menu for the O’Donovan brothers tonight. Watch their semi-final live on RTE 2 on Saturday morning from 8.55am.

Line Up Sports Media Entertainment shared Greg Callaghan's photo.

Big week on the hills and delighted to be racing as part of Emerald Enduro! Volunteers needed - get in touch with Biking.ie Emerald Enduro #enduroracing
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It's officially raceweek, almost time to #paintthehillgreen for the Emerald Enduro, keep your eyes peeled for more info on what that means later in the week! Excitement is building fast! #becube #bike...

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Line Up Sports Media Entertainment shared Bord Bia - Irish Food Board's Clowning Around at Bloom.

Bord Bia - Irish Food Board
Nice piece of content with Paul & Gary aka @odonovanbrothersrowing for Bord Bia - Irish Food Board promoting Bloom #eggs #teamlineup
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Guess who’s coming to Bloom as part of Bord Bia's Eggs: Fuel for a Busy Life Campaign! Paul and Gary O’Donovan will be cooking up a storm with delicious Quality Assured egg recipes at the Quality...

Line Up Sports Media Entertainment shared a memory.

Five years ago! Rob Kearney #teamlineup
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Rob Kearney was today named as the ERC European Player of the Year 2012, one of the highest accolades in European Rugby www.ercrugby.com/eng/news/18320.php

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Line Up Sports Media Entertainment shared America's Cup's Sir Russell Coutts Vlog: Episode 4.

America's Cup
Nice VLOG with America's Cup #americacup
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In this episode, America's Cup CEO Russell Coutts reflects the amazing progress Bermuda has made thus far with the construction of the AC Village and the readiness of the 6 teams to compete. Also, his...




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