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Who We Are


Line Up is a consultancy business specialising in the sports, entertainment and media sectors.

Line Up was formed in 2010 by David McHugh and Maeve Buckley.  In combining our talents, as well as our experience, commercial contacts and relationships, we have developed a compelling business proposition.

Line Up is based in Dublin, working throughout UK & Europe. We work directly with brands, governing bodies and rights holders, as well as on a project basis where relevant with other industry experts.


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Dave McHugh
Maeve Buckley

Tel   +353 (0) 86 2713321
 Tel  + 44 (0) 7838651110  /  +353 (0) 86 158 2725


20 Fitzwilliam Street Upper, Dublin 2


111 St Elmo Road, London W12 9DY


Latest News

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Line Up Sports Media Entertainment shared Along Came A Spider: Creative Content Shop's The Future of Ford… According To The Kids.

Along Came A Spider: Creative Content Shop
Great piece of content from our neighbours above! #enterprisehouse www.facebook.com/Along-Came-A-Spider-Creative-Content-Shop-255695437902894/
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We had a blast working on this new piece for Ford about how Irish kids see the future of transport! Hint: There will be unicorns

Line Up Sports Media Entertainment added 2 new photos.

Irish Sailing and Volvo Car Ireland are delighted to announce the reactivation of the Irish Sailing Performance ‘Volvo Junior Squad Programme’ which helps develop and support our talented young sailors.
The Performance ‘Volvo Junior Squad Programme’, supported by Volvo Car Ireland, identifies and develops Irish junior sailors through training and coaching, introduces them to international racing, and prepares them for the next stages of their sailing career. The programme includes coaching and training on the water, but also on-shore workshops which look at sports psychology, fitness, nutrition, and physiotherapy.
Overseeing the Performance ‘Volvo Junior Squad Programme’ is Irish Sailing Academy Coach Ross Killian. The Junior squads are part of the Irish Sailing Performance Pathway which aims to nurture and develop sailors along a journey of six phases, leading ultimately to international regattas and Olympic level competition.
Three classes of boats will be included in the Performance ‘Volvo Junior Squad Programme’ – the Optimist, Topper and Laser 4.7 classes. Squad sizes will vary and will be selected through the programme’s application process.
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Line Up Sports Media Entertainment shared Ireland Ocean Racing's Ireland Ocean Racing launch video.

Ireland Ocean Racing
Follow Nicholas O'Leary Journey on irishoceanracing.com #vendeegloble
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Have a look & listen & share the news of Ireland Ocean Racing and Nicholas O'Leary plans #ior2020 #irelandoceanracing

Line Up Sports Media Entertainment shared Andy Lee's post.

Andy Lee
Hear what a World Champion Andy Lee thinks about #mayweathervMcgregor
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My thoughts on how Mayweather v McGregor for @bet365. Technical breakdown coming next week.. t.co/gTL3TpWWQ4

Line Up Sports Media Entertainment shared Cycling Ireland's post.

Congratulations to Killian Callaghan - -U21 World Enduro Champion and best of Luck to Greg Callaghan lying in 3rd in the Mens overall with one race to go! #EWS #Irish #Mountainbiking
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Ireland has it's first ever Enduro World Champion! 20 Year old Killian Callaghan has just scooped the Under 21 Enduro World Series at the penultimate race on Sunday in Whistler , Vancover. Killian C...

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Line Up Sports Media Entertainment shared Elverys Sports's video.

Elverys Sports
Not just a gutsy open side but a funny lad too @danleavy #teamlineup
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Watch as IrishRugby's finest give some hilarious answers in our Q&A to celebrate the launch of the new home kit at Intersport Elverys - official sports retail partner of the IRFU ☘️

Rachael Mernagh, Robbie O Connor and 2 others like this

Oonagh BuckleyStory with the close fitting tops? 🤔

5 days ago   ·  1

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Line Up Sports Media Entertainment shared IrishRugby's Irish Rugby TV: Jenny Murphy looking forward to getting the Wo....

Good luck to IrishRugby and Jenny Murphy and all the squad who kick off the #WRWC in UCD Sports Centre - Facilities tonight! #bringit
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Jenny Murphy is looking forward to getting the Women's Rugby World Cup underway tomorrow against Australia.

Line Up Sports Media Entertainment shared Leinster Rugby's post.

While we all struggle with change, I personally think this is a very positive step forward for Irish rugby teams and think that while it will take a bit of getting used to, long term an expanded competion will only give our players better games and benefit the National team! #pro14 #teamlineup
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CONFIRMED: Cheetahs Rugby and Southern Kings join a new-look #GUINNESSPRO14 next season, which will see Leinster Rugby compete in Conference B.

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