What We Do

Our Work

Sports Personalities

Who We Are


Line Up is a consultancy business specialising in the sports, entertainment and media sectors.

Line Up was formed in 2010 by David McHugh and Maeve Buckley.  In combining our talents, as well as our experience, commercial contacts and relationships, we have developed a compelling business proposition.

Line Up is based in Dublin, working throughout UK & Europe. We work directly with brands, governing bodies and rights holders, as well as on a project basis where relevant with other industry experts.


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Dave McHugh
Maeve Buckley

Tel   +353 (0) 86 2713321
 Tel  + 44 (0) 7838651110  /  +353 (0) 86 158 2725


20 Fitzwilliam Street Upper, Dublin 2


111 St Elmo Road, London W12 9DY


Latest News

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Line Up Sports Media Entertainment shared IrishRugby's Ready For The World: Stadium Showcase.

We are ready for the World! #rugbyworldcup
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#Ireland2023 Ready For The World: Four of our iconic stadiums through the eyes of four sporting legends. Brian O'Driscoll on Aviva Stadium, Bernard Brogan on Croke Park, Philip Matthews on Kingspan Ra...

Line Up Sports Media Entertainment shared Leinster Rugby's photo.

The birthday boy! #originalteammember #birthdayboy
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Happy birthday Rob Kearney - Athlete! 🎉🎁🎂 Hope to see you back in action soon 👊

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Line Up Sports Media Entertainment shared IrishRugby's Ireland rugby.

Good luck to Tadhg Furlong @Donnacha Ryan & Sean O'Brien who line out for IrishRugby v England Rugby this weekend #teamlineup
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Here's the Ireland team to play England in the final match of the RBS 6 Nations

Strong contribution from the Line Up Sports Media Entertainment players in the IrishRugby squad for final 2 RBS 6 Nations games against Welsh Rugby Union & RFU #teamlineup
Tadhg FurlongFurlong (Clontarf/Leinster) 14 caps
Dan Leavy (UCD/Leinster) 1 cap
Sean O'BrienO’Brien (UCD/Leinster) 47 caps
Donnacha Ryan (Shannon/Munster) 45 caps
Joey CarberyCarbery (Clontarf/Leinster) 3 caps
Rob Kearney - Athlete (UCD/Leinster) 75 caps
Conor Murray (Garryowen/Munster) 56 caps

Photo credit Inpho Sports Photography
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Great piece with Michael Conlan ahead of his St Patricks Day debut at Madison Square Gardens youtu.be/vA8GXaXJhuM Michael Conlan ... See MoreSee Less

Growing up on the streets of Belfast, Michael Conlan now carries the hope of a nation on the road to his professional boxing debut. But there's more to the s...




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