What We Do

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Sports Personalities

Who We Are


Line Up is a consultancy business specialising in the sports, entertainment and media sectors.

Line Up was formed in 2010 by David McHugh and Maeve Buckley.  In combining our talents, as well as our experience, commercial contacts and relationships, we have developed a compelling business proposition.

Line Up is based in Dublin, working throughout UK & Europe. We work directly with brands, governing bodies and rights holders, as well as on a project basis where relevant with other industry experts.


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Dave McHugh
Maeve Buckley

Tel   +353 (0) 86 2713321
 Tel  + 44 (0) 7838651110  /  +353 (0) 86 158 2725


20 Fitzwilliam Street Upper, Dublin 2


111 St Elmo Road, London W12 9DY


Latest News

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Line Up Sports Media Entertainment shared RTÉ Sport's post.

Well done lad! #worldchampion
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Just another day in the life of world champion Paul O'Donovan #PullLikeADog

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Line Up SME are delighted to announce that Connacht's highly promising hooker Shane Delahunt is the latest addition to the team!

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Natalya Coyle got her Rio adventure underway yesterday and currently sits in 12th place in the Modern Pentathlon.

Watch her stick it to Rob Kearney a few weeks ago...

#rio2016 #swordfight
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National Dairy Council ambassador Rob Kearney tries his luck at fencing. His coach for the day is elite pentathlete Natalya Coyle. Already and Irish olympian...

Ireland's boxers may have had a difficult time in Rio 2016, but as Dave Kearney found out, David Oliver Joyce can pack quite the punch!

#rio2016 #ndc #nottheface
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David Oliver Joyce is one of Irelands greatest amateur boxers. He takes our National Dairy Ambassador Dave Kearney through a sparring session and offloads a ...

Line Up Sports Media Entertainment shared Curtis Keene's post.

If ever Ireland surprises, you need to check out the Enduro World Series in Glenealy, Co.Wicklow with Curtis Keane and Greg O'Callaghan - #biking.ie #enduroworldseries #mountainbiking #sportstourism #worldclassevent
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Episode 3 of On Track!! Ireland goodness with Grej Callaghan repeating the fairy tale story. www.youtube.com/watch?v=q9DmnKlSmNg&feature=youtu.be




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