What We Do

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Who We Are


Line Up is a consultancy business specialising in the sports, entertainment and media sectors.

Line Up was formed in 2010 by David McHugh and Maeve Buckley.  In combining our talents, as well as our experience, commercial contacts and relationships, we have developed a compelling business proposition.

Line Up is based in Dublin, working throughout UK & Europe. We work directly with brands, governing bodies and rights holders, as well as on a project basis where relevant with other industry experts.


 Find David on LinkedIn
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Dave McHugh
Maeve Buckley

Tel   +353 (0) 86 2713321
 Tel  + 44 (0) 7838651110  /  +353 (0) 86 158 2725


20 Fitzwilliam Street Upper, Dublin 2


111 St Elmo Road, London W12 9DY


Latest News

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Nice to have Ian Madigan home for a few days last week to promote Electric Ireland IrishRugby U-20's
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As Ireland U20’s look ahead to a massive test against France this Friday (24th February) in Donnybrook, Madigan fondly remembers his own U20’s encounters aga...

Line Up Sports Media Entertainment shared Aviva Stadium's #AvivaFanStudio.

Aviva Stadium
Fan Studio time of the year! This week we will be joined by David Wallace, Sean Cronin and Cliodhna Moloney! #avivafanstudio Aviva Stadium
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Watch the Ireland v France RBS 6 Nations clash this weekend from the best seats in the house! Pre match pitchside visit, hospitality & you'll be joined by some very special gueset including David Wall...

Line Up Sports Media Entertainment shared Hockey Ireland's photo.

Great accolade for David Harte #GK Hockey Ireland
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BREAKING NEWS....David Harte has been named International Hockey Federation (FIH) Goalkeeper of the Year for the second year in a row!!! Huge congratulations to David on a superb achievement ww...

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Line Up Sports Media Entertainment shared Aviva Stadium's photo.

The golden Ticket thanks to Aviva Stadium #fanstudio
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WIN 2 Premium tickets to IrishRugby v France thanks to Aviva Insurance this Saturday the 25th of February, for Ireland's first home game in this years RBS 6 Nations! Just like this page & tag the pers...

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Line Up Sports Media Entertainment shared Paul Murray LIVE's Suicide in the news.

Paul Murray LIVE
So important for athlete support both during and after elite sport #athletewelfare Sport Ireland GPA / IRUPA / PFAI / IIS IRUPA Gaelic Players Association #wellbeing
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EDITORIAL: Is it time to tell the full story about suicide in the news?

Line Up Sports Media Entertainment shared Jamie Heaslip's photo.

Get down to Lemon & Duke and hear some insights from Rob Kearney Dave KearneySean O'Brien #lemon&duke
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Looking to do something on a Tuesday night?

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Line Up Sports Media Entertainment shared Leinster Rugby's photo.

Big shout out to the Birthday boy Sean O'Brien #younglad
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A very happy birthday today to the Tullow Tank, Sean O'Brien! 🎂🎈🎉

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