Athlete Management

Line Up Sports proudly represent some of the biggest names in world rugby alongside high performance athletes across the sporting spectrum. We also look after the commercial interests of former players and various sports media personalities.

Areas we specialise in include: contract negotiation, commercial partnerships, endorsements, sponsorship, media management and longer-term life planning.

We work closely with each individual athlete to ensure that the commercial partnerships we negotiate on their behalf benefit both them and the client thus enabling us to create effective lasting partnerships.

With a specific focus on commercialising opportunities we seek to maximise the off-field earning potential for our athletes whilst allowing them to fully focus on their profession.

You can view our list of athletes here: Sports Personalities