The Aviva Fan Studio is sponsorship activation for the Aviva Stadium and Aviva Ireland organised by Line Up SME to engage with and enhance the experience of fans both in the stadium and watching at home. The “Fan Studio” provides followers with exclusive audio and visual content across their social media channels. For both Irish Rugby and Football games the Aviva Fan Studio is run from a TV studio in the stadium and provides an alternative second screen for fans who want to get a different take on the action from pundits such as Will Greenwood, David Wallace, Donnacha Ryan, Gordon D’arcy, Kevin Kilbane, Brian Kerr, Alan Cawley and Clinton Morrison.
The Fan Studio is part of the live match day experience which also includes a live match blog, match stats and video updates throughout the game. Line Up SME have worked on behalf of Aviva Ireland for a number of years managing the Fan Studio, Increasing the matchday experience for fans and Securing celebrity pundits. This activation has resulted in Aviva Ireland winning the “Best Real-Time Marketing” Social Media/Sockie award.