Category Archive for: Case Studies

Basketball Ireland

Line Up Sports were chosen to by the Basketball Ireland Steering Committee to be the facilitator for the development of a Strategic Plan 2015-18. The development of the plan involved wide consultation with key stakeholders, including bodies such as Sport Ireland, DTTAS, RTE and Sport Ireland. Along with the consultations Line Up SME distributed a survey…

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Motorsport Ireland

On behalf of our client, Motorsport Ireland, Line Up SME were asked by Motorsport Ireland’s CEO to deliver a long term strategic plan. Line Up project managed the creation and implementation of the plan with the overall goal being to maximise the media value of the sport along with improving areas such as PR, Media, Marketing and Broadcasting. The strategic plan…

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Aviva Fan Studio

The Aviva Fan Studio is sponsorship activation for the Aviva Stadium and Aviva Ireland organised by Line Up SME to engage with and enhance the experience of fans both in the stadium and watching at home. The “Fan Studio” provides followers with exclusive audio and visual content across their social media channels. For both Irish Rugby and Football games the Aviva…

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Optimum Nutrition

Line Up Sports, Media Entertainment, formally Tri-Line Sports Solutions have acted as strategic marketing consultants for Optimum Nutrition for the past number of years, assisting their sales and marketing team to activate their existing sponsorships of Leinster and Ulster Rugby as well as explore new partnerships and advise the brand and other agencies on the…

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HSBC Lions 2013 Activation

Line Up Sports have worked on behalf of HSBC in Ireland and in conjuction with Fasttrack to manage their rugby activation for the upcoming 2013 Lions tour. This has included arraging and managing HSBC’s six nations hospitality at both the England and France matches ncluding securing speakers,  as well as designing and running an invitation…

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Dublin Decider

On behalf of our client, the FAI, and participating teams Liverpool FC and Celtic FC, Line Up undertook all marketing communications activity including media activity (print, TV and radio), management and activation of commercial partnerships, digital marketing activity, and match-day activity.

Failte Ireland

“We found Maeve Buckley’s approach excellent in terms of offering training to Festivals in the South East, the combination of strategy and practical examples and work documents proved a very useful approach for the participants.” Declan Murphy Failte Ireland Line Up was asked by Failte Ireland to deliver a workshop on event sponsorship to the…

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Aviva Stadium Activation

Line Up were appointed in 2012 to work closely with the Aviva Sponsorship Team on all activation and communication projects around Aviva Stadium and Sports projects. This included the Aviva Club of the Month, Sports blogging, Aviva Fan Reporter, Soccer Sisters as well as a number of key internal events. Throughout the relationship, Line up…

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