Category Archive for: What We Do

Dublin Decider

On behalf of our client, the FAI, and participating teams Liverpool FC and Celtic FC, Line Up undertook all marketing communications activity including media activity (print, TV and radio), management and activation of commercial partnerships, digital marketing activity, and match-day activity.

Aviva Stadium Activation

Line Up were appointed in 2012 to work closely with the Aviva Sponsorship Team on all activation and communication projects around Aviva Stadium and Sports projects. This included the Aviva Club of the Month, Sports blogging, Aviva Fan Reporter, Soccer Sisters as well as a number of key internal events. Throughout the relationship, Line up…

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Athlete Consultancy

Line Up Sports though Director David McHugh are contracted to the Irish Institute of Sport as lead life skills consultant, working with all funded and development athletes in Olympic sports and Paralympic sports in the area of personal development, career, education and transition to life post sport.

Dublin Super Cup

Line Up undertook all media relations activity for the Dublin Super Cup, the pre-season tournament involving Man City, Inter Milan, Celtic FC and Airtricity XI, including press launch, press releases, seeding of articles, syndication of materials, overseas press-trip, matchday accreditation (for circa 100 media), pre- and post-match press conferences, and management of match-day press facilities.

Federation of Irish Sport

Line Up took on the role of CEO of the Federation of Irish Sport for a six month period (maternity cover) and delivered key projects such as the annual conference, the Volunteer in Sport Awards, the CEO forum, Just Sport Ireland, and financial and administrative governance of the body, reporting into the Board.

Motorsport Ireland

Motorsport Ireland hired Line Up to develop the Motorsport Ireland’s Strategy 2015 – 2018, a process which looks at the key external challenges facing the sport, as well as ambition around participation and achievement, and the member experience,  using a methodology involving an extensive stakeholder consultation process, primary research via online surveys, focus groups, and…

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Athlete Management

Line Up Sports represent a number of Irelands premier rugby players, including Rob Kearney, David Kearney, Fergus McFadden, Mike Ross, Ian Madigan, Brendan Macken and Donnacha Ryan. Throughout their rugby careers, we manage all aspects from contract negotiations to partnership creation, media management and longer term life planning. You can view our list of athletes…

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Failte Ireland “The Gathering”

Line Up was hired by Fáilte Ireland to deliver a partnership strategy for The Gathering, advising the state body on how and where to make the yearlong tourism initiative attractive to third party partnerships.

Helly Hansen and Killarney Adventure Race

Line Up has delivered the commercial partnerships for the Helly Hansen Killarney Adventure Race since 2012, negotiating and activating partnerships between the rights holder and brands Helly Hansen, the Sunday Times, and the Great Outdoors (title partner, media partner, retail partner)

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