Maeve Buckley



Maeve Buckley is a director and co-owner of sports marketing agency, Line Up Sports, as well as being a director of the National Sports Campus Development Authority. Maeve has had an impact on Irish sport over a long period of time, and over her career has worked with iconic teams and major projects such as Ryder Cup, FC Barcelona, Real Madrid and others.

Maeve specialises in delivering strategies for rights holders, and the development and commercialisation of international sports events. With her huge depth of contacts across the European sport industry, combined with her deep understanding of the Irish sporting landscape, both infrastructure and people, she is uniquely placed to advise clients on best strategies, and develop commercial opportunities for them.

Current and recent clients of Maeve’s include the Northern Ireland Football League, Motorsport Ireland, Helly Hansen Killarney Adventure Race, the Federation of Irish Sport, Pentathlon Ireland, Chime/PMP Legacy (for Premiership Rugby), Swim Ireland, the Football Association of Ireland, Fáilte Ireland, Dun Laoghaire Rathdown County Council, and Dublin City Council, amongst others.

Maeve set up Line Up with David in 2010, and prior to that she was CEO of sports and events agency Platinum One, leading a team of 35 across 3 countries. She has also worked in international marketing roles for Salvatore Ferragamo (Sports), Orange and Bord Bia. A graduate of UCC, she holds an MBA from Instituto de Empresa in Spain, with a specialisation in Sports Marketing, and speaks fluent Spanish, Italian and French.


Get in Touch with Maeve
+353 86 1582725 or +44 7838651110