Motorsport Ireland

On behalf of our client, Motorsport Ireland, Line Up SME were asked by Motorsport Ireland’s CEO to deliver a long term strategic plan. Line Up project managed the creation and implementation of the plan with the overall goal being to maximise the media value of the sport along with improving areas such as PR, Media, Marketing and Broadcasting. The strategic plan was released in early 2015 to the widespread appreciation of the Irish motorsport community.

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