Optimum Nutrition

Line Up Sports, Media Entertainment, formally Tri-Line Sports Solutions have acted as strategic marketing consultants for Optimum Nutrition for the past number of years, assisting their sales and marketing team to activate their existing sponsorships of Leinster and Ulster Rugby as well as explore new partnerships and advise the brand and other agencies on the integration of sports properties in the marketing mix. 

Optimum Nutrition is owned by Glanbia and also sponsor the Tipperary Hurling Team, Leinster Rugby, Ulster Rugby, Scottish Rugby Union and Newcastle Falcons.